1984 Olympic Games | 1984 Olympic Games |
|
|
|
Page 6 of 8 With government funding out of the question, corporate sponsors played a more significant role than at any previous Olympic Games. The LAOOC had 25 sponsors, many of whom were multi-national corporations and each of whom contributed a minimum of $4 million in cash and/or in-kind products or services. Several sponsors assisted directly with facilities for the Games, becoming title sponsors of the facilities in return for providing the funds for construction.  Peter V. Ueberroth, President and Paul Ziffren, Chairman
The private sector approach resulted in a smooth running and fiscally sound management structure. Accomplished executives were chosen to serve as “commissioners” for each of the 21 sports and two demonstration sports on the 1984 program.
|