The film is one of several vehicles created as part of the Los Angeles 2016’s bid that showcase Los Angeles’ ability to utilize its resources, both creative and physical, to focus on a Games that is about the athletes, not about the “structure.”  With all but one of the permanent venues required for the Games in place today, Los Angeles will focus its energy on hosting a Games that are true to the spirit of the original Olympic ideals while integrating state-of-the-art entertainment technology to appeal to the broadest possible demographic.

“We have always said we will re-imagine the Games,” said SCCOG Chairman Barry Sanders.  “Los Angeles is the creative capital of the world, and Dave has harnessed that creativity in this film.  Together with the other elements we’ve produced, we are using our resources to the fullest to elevate the Olympic stage in order to re-energize the movement.  The athletes are the stars, and we have the vehicles to bring them to the forefront.”

Los Angeles is one of just two U.S. cities remaining in competition to be the United States Olympic Committee’s (USOC) candidate to the International Olympic Committee to host the 2016 Games. The SCCOG’s bid plans were submitted to the USOC on January 22. The USOC has said that it will make a final decision on April 14, 2007.

About Dave Stewart
Dave Stewart is one of the most respected and prolific artists in the music industry today.  A prodigious producer of music, film, photography, and new media, Stewart is the "musician's musician," a multi-media entrepreneur who in Bob Dylan's words is, “a fearless innovator."  Stewart established Weapons of Mass Entertainment, a forward-thinking media company that currently produces and partners with companies such as My Space, HBO, 19 Entertainment, Virgin Comics, Interscope Records and Sirius Radio.  He is also the Chairman and Executive Creative Director of The Law Firm USA, a unique creative marketing company operating in 92 countries worldwide that is bringing highly individual talent together in a way that befits the Internet age.

About the Southern California Committee for the Olympic Games (SCCOG)
Formed in 1939, the SCCOG is a non-profit organization whose mission is to promote the Olympic movement in Southern California.  Since its inception, the SCCOG has bid for the Olympic Games on behalf of and in conjunction with the City of Los Angeles, garnering the award of the Games for 1984.  Hailed world-wide for their near-flawless organization, the 1984 Olympic Games in Los Angeles generated an operating surplus of $235 million (in 1984 dollars).  Further information about the SCCOG can be found on their website at http://www.sccog.org/.