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Short Film Addresses Pressing Need for Games to Engage 18-34 Demographic;
Los Angeles Landmarks and City Streets are Setting for Film Which can be Distributed on Multiple Platforms
Los Angeles, Calif. –March 8, 2007 – The Southern California Committee for the Olympic Games (SCCOG) reinforced the commitment of the entertainment community to its 2016 Olympic bid by unveiling Battle Olympia, a seven-minute short film produced by renowned musician and creative producer Dave Stewart. The premiere, at a star-studded event in Beverly Hills, follows last week’s unveiling of a three and one-half-minute film produced by Walt Disney Studios featuring Governor Arnold Schwarzenegger, Mayor Antonio Villaraigosa and several prominent Southern California Olympians.
The film features original music by Stewart (The Eurythmics) and a production style in keeping with the desires of the elusive 18-34 year-old demographic, which in recent years has been losing interest in the Olympic movement. Directed by Jesse Davey, an award-winning jazz musician and up-and-coming filmmaker, it was produced for $75,000. Featuring (unpaid) appearances by multiple Olympians and celebrities such as Gavin Rossdale (Bush) and Peter Facinelli (Can’t Hardly Wait, Six Feet Under), Battle Olympia brings the Games to the streets of Los Angeles, as Olympic fencers duel on the steps of downtown Walt Disney Concert Hall, divers twist and turn after a leap from a Westside office building and Olympic rowers paddle their way across a fountain in Santa Monica.
“This is a very hip, cool film created and produced in a sophisticated city,” said Mayor Antonio Villaraigosa. “The Dave Stewart short is another great demonstration of the entertainment community’s broad support for Los Angeles 2016 and the type of creative content we are able to generate that can benefit the entire Olympic movement and, most importantly, the athletes.”
The quick cuts, music and non-stop action lend itself to multiple uses, including potential delivery through mobile devices, on community/user-generated websites, through television advertising and as the premise of video games.
“The Olympics are inspirational,” said Stewart. “But the way they are promoted now does not necessarily reflect how a younger audience absorbs media. The film we have developed speaks to the target audience in a language and format that is relevant to them. If we are careful and clever, the Olympics can easily become an event enshrined in the relevant and motivational language of today's 20-year-olds.”
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